The innovation process - from excellent technology to excellent business idea
Technology transfer does not happen by itself, even if a research team comprises of researchers and people from industry. An explanatory element is the fact that at the end of research projects (ideally) stands an excellent technology, but not yet an excellent business idea.
Greenovate! Europe helps technology developers to overcome the commercial immaturity of new technologies, processes, applications or materials through individualised innovation support services.
Innovation support services are a range of services needed to bring innovative research results to the market in the form of knowledge transfer, training, licensing, or creation of a technology-based start-up. These services comprise typically the following:
- Assessment of the business potential of new technologies
- Risk analysis (market, financial, entrepreneurial risk)
- Advice on IPR management and exploitation
- Definition of an exploitation plan
- Coaching in business plan development
- Brokering contacts with interested investors
- Technical, management and legal due diligence
- Help with licensing deals
- Entrepreneurial training for scientists interested in start-up creation
- Assistance in start-up creation
- Support with technology / know-how acquisition
- Long-term support to the willing teams
Empirical experience of Greenovate! Europe members demonstrates that state-of-the-art innovation support services significantly improves the market introduction perspectives of new technologies and services.
The Greenovate! Europe team is made up of a group of highly specialised technology transfer professionals with long-standing experience in innovation processes for environmental technologies.
Added value of Greenovate! Europe:
- Holistic approach to innovation: we provide all innovation support servicess out of one hand, from the first risk analysis to long-term support to newly created start-ups.
- European approach: we bring the European dimension to technology and knowledge transfer because our team is European. We know the markets, and we can identify suitable partners and investors EU-wide.
- Sector-specific approach: our focus is eco-innovation. Innovation patterns and actors are often sector-specific. We specialise in green innovation.
- Access to experienced professionals for all: Practically no single research centre could afford to build up its own technology transfer organisation with experienced professionals offering the entire range of innovation support services. We offer top expertise and experience to any technology developer interested in commercialising new knowledge.
What do we do for you?
Pan-European assessment of business potential for new eco-innovative technologies
A questionnaire-based quick check to assess the commercial potential of the technology in Europe resulting in a 1-2 page feedback report and consultative meeting with recommendations for further action.
Business risk analysis
In-depth analysis of the financial, market, entrepreneurial and technological risks related to the technology exploitation.
The exploitation route: Business or licence?
Development of an exploitation plan
Protecting your technology / service
- Strategic analysis and advice on IPR management and exploitation;
- Patenting and FTO (freedom to operate) analysis;
- Trade mark and copyright protection.
Preparing a licensing deal
Evaluation of the transferable knowledge and identification of potential licensee(s)
Creating a business
- Coaching in business plan development including self assessment
- Technical, managerial and legal due diligence
- Entrepreneurial training of scientist interested in start-up creation
- Market analysis
- Preparation for Business plan competitions
Getting ready for investment
- Establishment of investor-readiness
- Business evaluation
- Identification of and brokering contacts with interested investors (corporate investors, business angels, venture capitalists, etc.)
- Organisation of investor roundtables
- Preparation for venture contests and coaching sessions to prepare for the investment pitch.
For more information, please contact Katharina Krell